Fans of Taylor Swift, popularly known as “Swifties,” are on the brink of setting box office records as they rally for the groundbreaking opening of Taylor Swift: The Eras Tour concert film, which is projected to rake in an unprecedented $150 million to $200 million globally.
The North American markets are anticipated to contribute a robust $100 million to $125 million, while international screens are expected to generate between $50 million to $75 million.
Distributor AMC Theatres is cautiously predicting a global haul of $150 million, with $100 million originating from domestic venues. Beginning at 6 pm local time this Friday, the film will grace screens in over 8,500 theaters across approximately 100 nations, with every AMC venue in the United States participating.
In a move that defied traditional Hollywood protocols, Taylor Swift and her team chose to collaborate directly with AMC, the planet’s leading cinema exhibitor, eschewing partnerships with standard film studios. This direct alliance allows AMC to offer Eras Tour to various other cinema chains.
Pre-sale tickets have already garnered over $100 million, with multiple U.S. shows fully booked for the opening weekend. The Eras Tour film is poised to set a new benchmark as the highest-grossing concert film ever released, potentially achieving this accolade within its debut weekend.
Primarily driven by a demographic of young females, teenagers, and girls—who are known for watching favored films multiple times—the concert film is set to join the ranks of high-earning films like Barbie, Aladdin, Sleeping Beauty, Twilight, and Hunger Games, all of which enjoyed considerable success thanks to this audience segment.
The current record-holder for the highest-grossing concert film domestically is Justin Bieber: Never Say Never, which generated $73 million (unadjusted for inflation) in the U.S. and an additional $26 million internationally, totaling $99 million globally.
This Is It, a documentary and concert film released after Michael Jackson’s passing in 2009, brought in $72.1 million domestically and a whopping $181.9 million worldwide.
AMC Theatres’ CEO, Adam Aron, successfully secured the distribution rights for Swift’s concert film, drawing interest from various major film studios. Distribution by a large theater chain like AMC is unusual since film creators typically prefer distributors with extensive marketing experience.
However, Eras Tour is not a conventional release, with plans to screen in theaters from Thursday to Sunday for the initial weekend and expected to run for a total of four weekends.
The enormous demand for the film is partly attributed to fans who missed the live Eras concerts. Swift’s tour, which commenced in March, set new records for both attendance and revenue. Although the US leg of the tour has concluded, international fans can look forward to Swift’s performances starting in November.